All-New Ford Bronco

Meet the Broncos

The Bronco Family is vast, with a reach as far as you’re willing to take it and a legacy that spans generations. The entire Bronco family is designed, engineered and built for adventure. So get ready to mount up and get dirty because the one and only legend is making its long awaited return.

2023 Bronco

There’s a whole world out there just waiting to be discovered. To find it you have to break rules, push boundaries and climb over the barriers in your way. With its relentless toughness and durability, the all-new Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls. Available in two- or four-door models.

Preproduction Computer Generated Images Shown. Vehicle available Spring 2022.
*Terms and conditions apply.

2023 Bronco Sport

Meet the latest in the family. The all-new Bronco Sport is your wilderness guide with four unique series engineered to match the way you experience the outdoors. Each, expertly equipped to get you out there — To the mountain ranges, the woodland trails, and the scenic shores. Your adventure begins in a Bronco Sport, and it never ends.

Preproduction Computer Generated Images Shown. Vehicle available late 2020.
*Terms and conditions apply.


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VIN: 1FMEE5DP2PLC06985
Stock: LC06985
Model: E5D
In Stock
Ext.
Int.

Features

  • 360 Cameras
  • Adaptive Cruise Control
  • Heated Steering Wheel
  • 4WD/AWD
  • Android Auto
  • Apple CarPlay

More Details

Dealer Comments
***Athens Ford EXCLUSIVE LIMITED LIFETIME POWERTRAIN WARRANTY included with purchase!!*** 2023 Ford Bronco Wildtrak 2.7L 6-Cylinder PDI Turbocharged DOHC 4WD 10-Speed Automatic Area 51 10 Speakers w/Subwoofer, 12 LCD Capacitive Touchscreen w/Swipe Capability, 2 Smart Charging USB Ports In Dashboard, 360-Degree Camera, ABS brakes, Adaptive Cruise Control, Additional Sound Deadening, Alloy wheels, Compass, Connected Built-In Navigation, Electronic Stability Control, Equipment Group 354A Lux Package, Evasive Steering Assist, Front dual zone A/C, Front Parking Sensors, Heated door mirrors, Heated front seats, Heated Steering Wheel, Illuminated entry, Information on Demand Panel, Low tire pressure warning, Radio: B&O Sound System by Bang & Olufsen, Remote keyless entry, Sideview Mirrors, Towing Capability, Traction control, Universal Garage Door Opener, Wheels: 17 Black High Gloss-Painted Aluminum, Wireless Charging Pad. All prices do not reflect GA TAVT Taxes, Title, Tag, or GA MVWRF fees. Please verify the accuracy of vehicle options, current incentives and pricing with your Sales Professional.*** Dealer retains all rebates. All prices do not reflect GA TAVT Taxes, Title, Tag, or GA MVWRF fees. Please verify the accuracy of vehicle options, current incentives and pricing with your Sales Professional. Dealer retains all rebates. Price includes: $1000 - Bonus Customer Cash. Exp. 07/08/2024 $1000 - Jeep Competitive Conquest Bonus Cash. Exp. 07/08/2024
  • $59,549 SALE PRICE

  • MSRP: $65,750
  • Instant Savings: -$7,000
  • Doc Fee: +$799
  • $59,549

VIN: 1FMEE5JR2PLB77543
Stock: LB77543
Model: E5J
In Stock
Ext.
Int.

Features

  • 360 Cameras
  • Adaptive Cruise Control
  • Heated Steering Wheel
  • 4WD/AWD
  • Heated Seats
  • Keyless Entry

More Details

Dealer Comments
***Athens Ford EXCLUSIVE LIMITED LIFETIME POWERTRAIN WARRANTY included with purchase!!*** 2023 Ford Bronco Raptor 3.0L EcoBoost V6 4WD 10-Speed Automatic Shadow Black 2023 Ford Bronco, 10 Speakers w/Subwoofer, 2 Smart Charging USB Ports In Dashboard, Adaptive Cruise Control, Connected Built-In Navigation, Convertible HardTop, Equipment Group 374A Lux Package, Evasive Steering Assist, Heated Steering Wheel, Lux Package, Radio: B&O Sound System by Bang & Olufsen, Universal Garage Door Opener, Wheels: 17 Black High Gloss-Painted Aluminum, Wireless Charging Pad. All prices do not reflect GA TAVT Taxes, Title, Tag, or GA MVWRF fees. Please verify the accuracy of vehicle options, current incentives and pricing with your Sales Professional.*** Dealer retains all rebates.
  • $94,254 SALE PRICE

  • MSRP: $99,455
  • Instant Savings: -$6,000
  • Doc Fee: +$799
  • $94,254

VIN: 1FMEE5DPXPLC09875
Stock: LC09875
Model: E5D
In Stock
Ext.
Int.

Features

  • 360 Cameras
  • Adaptive Cruise Control
  • Heated Steering Wheel
  • 4WD/AWD
  • Android Auto
  • Apple CarPlay

More Details

Dealer Comments
***Athens Ford EXCLUSIVE LIMITED LIFETIME POWERTRAIN WARRANTY included with purchase!!*** 2023 Ford Bronco Wildtrak 2.7L 6-Cylinder PDI Turbocharged DOHC 4WD 10-Speed Automatic Cactus Gray 10 Speakers w/Subwoofer, 12 LCD Capacitive Touchscreen w/Swipe Capability, 2 Smart Charging USB Ports In Dashboard, 360-Degree Camera, ABS brakes, Adaptive Cruise Control, Additional Sound Deadening, Alloy wheels, Compass, Connected Built-In Navigation, Electronic Stability Control, Equipment Group 354A Lux Package, Evasive Steering Assist, Front dual zone A/C, Front Parking Sensors, Heated door mirrors, Heated front seats, Heated Steering Wheel, Illuminated entry, Information on Demand Panel, Low tire pressure warning, Navigation system: Connected Navigation, Radio: B&O Sound System by Bang & Olufsen, Remote keyless entry, Sideview Mirrors, Towing Capability, Traction control, Universal Garage Door Opener, Wheels: 17 Black High Gloss-Painted Aluminum, Wireless Charging Pad. All prices do not reflect GA TAVT Taxes, Title, Tag, or GA MVWRF fees. Please verify the accuracy of vehicle options, current incentives and pricing with your Sales Professional.*** Dealer retains all rebates. All prices do not reflect GA TAVT Taxes, Title, Tag, or GA MVWRF fees. Please verify the accuracy of vehicle options, current incentives and pricing with your Sales Professional. Dealer retains all rebates. Price includes: $1000 - Bonus Customer Cash. Exp. 07/08/2024 $1000 - Jeep Competitive Conquest Bonus Cash. Exp. 07/08/2024
  • $59,549 SALE PRICE

  • MSRP: $65,750
  • Instant Savings: -$7,000
  • Doc Fee: +$799
  • $59,549

VIN: 1FMEE5JR8PLC05958
Stock: LC05958
Model: E5J
In Stock
Ext.
Int.

Features

  • 360 Cameras
  • Adaptive Cruise Control
  • Heated Steering Wheel
  • 4WD/AWD
  • Android Auto
  • Apple CarPlay

More Details

Dealer Comments
***Athens Ford EXCLUSIVE LIMITED LIFETIME POWERTRAIN WARRANTY included with purchase!!*** 2023 Ford Bronco Raptor 3.0L EcoBoost V6 4WD 10-Speed Automatic Cactus Gray 2023 Ford Bronco, 10 Speakers w/Subwoofer, 2 Smart Charging USB Ports In Dashboard, Adaptive Cruise Control, Connected Built-In Navigation, Equipment Group 374A Lux Package, Evasive Steering Assist, Heated Steering Wheel, Lux Package, Navigation system: Connected Navigation, Radio: B&O Sound System by Bang & Olufsen, Universal Garage Door Opener, Wheels: 17 Black High Gloss-Painted Aluminum, Wireless Charging Pad. All prices do not reflect GA TAVT Taxes, Title, Tag, or GA MVWRF fees. Please verify the accuracy of vehicle options, current incentives and pricing with your Sales Professional.*** Dealer retains all rebates.
  • $92,259 SALE PRICE

  • MSRP: $97,460
  • Instant Savings: -$6,000
  • Doc Fee: +$799
  • $92,259

VIN: 1FMEE5DP9PLC08622
Stock: LC08622
Model: E5D
In Stock
Ext.
Int.

Features

  • 4WD/AWD
  • Heated Seats
  • Keyless Entry
  • Keyless Ignition System
  • Emergency Brake Assist
  • Navigation System

More Details

Dealer Comments
***Athens Ford EXCLUSIVE LIMITED LIFETIME POWERTRAIN WARRANTY included with purchase!!*** 2023 Ford Bronco Badlands 2.7L 6-Cylinder PDI Turbocharged DOHC 4WD 10-Speed Automatic Cactus Gray 2-Door Intelligent Access w/Lock/Unlock, 4.7 Final Drive Ratio, ABS brakes, Ambient Footwell Lighting, Auto-Dimming Interior Rear-View Mirror, Carbonized Gray Molded-In-Color Hard Top, Compass, Connected Navigation, Dr & Pass Illuminated Sliding Visor Vanity Mirrors, Dual-Zone Electronic Automatic Temperature Control, Electronic Stability Control, Enhanced Voice Recognition, Equipment Group 332A Mid Package, Front Row Heated Seats, Front Row Top Panels Storage Bag, Hard Top Sound Deadening Headliner, Heated door mirrors, High Clearance Fender Flares, High Clearance Suspension, Illuminated entry, Low tire pressure warning, Position-Sensitive Bilstein Shock Absorbers, Power Outlet - Back Side of Center Floor Console, Rear Parking Sensors, Rear-Window Defroster & Washer, Remote keyless entry, Sasquatch Package, SYNC 4, Towing Capability, Traction control, Wheels: 17 Black High Gloss-Painted Aluminum. All prices do not reflect GA TAVT Taxes, Title, Tag, or GA MVWRF fees. Please verify the accuracy of vehicle options, current incentives and pricing with your Sales Professional.*** Dealer retains all rebates. All prices do not reflect GA TAVT Taxes, Title, Tag, or GA MVWRF fees. Please verify the accuracy of vehicle options, current incentives and pricing with your Sales Professional. Dealer retains all rebates. Price includes: $1000 - Bonus Customer Cash. Exp. 07/08/2024 $1000 - Jeep Competitive Conquest Bonus Cash. Exp. 07/08/2024
  • $58,444 SALE PRICE

  • MSRP: $64,645
  • Instant Savings: -$7,000
  • Doc Fee: +$799
  • $58,444

VIN: 1FMEE5JR1PLC06031
Stock: LC06031
Model: E5J
In Stock
Ext.
Int.

Features

  • Adaptive Cruise Control
  • Heated Steering Wheel
  • Remote Start
  • 4WD/AWD
  • Android Auto
  • Apple CarPlay

More Details

  • Call for Price SALE PRICE

  • MSRP: Call For Price
  • Doc Fee: +$799

VIN: 1FMEE5DP4PLB98243
Stock: LB98243
Model: E5D
In Stock
Ext.
Int.

Features

  • 4WD/AWD
  • Android Auto
  • Apple CarPlay
  • Keyless Entry
  • Keyless Ignition System
  • Automatic High Beams

More Details

  • Call for Price SALE PRICE

  • MSRP: Call For Price
  • Doc Fee: +$799

VIN: 1FMEE5DP3PLB83216
Stock: LB83216
Model: E5D
In Stock
Ext.
Int.

Features

  • 4WD/AWD
  • Android Auto
  • Apple CarPlay
  • Keyless Entry
  • Keyless Ignition System
  • Automatic High Beams

More Details

  • Call for Price SALE PRICE

  • MSRP: Call For Price
  • Doc Fee: +$799

VIN: 1FMEE5DP4PLC16000
Stock: LC16000
Model: E5D
In Stock
Ext.
Int.

Features

  • Remote Start
  • 4WD/AWD
  • Android Auto
  • Apple CarPlay
  • Heated Seats
  • Keyless Entry

More Details

  • Call for Price SALE PRICE

  • MSRP: Call For Price
  • Doc Fee: +$799


Prices do not include tax, tag, title or Georgia Lemon Law fees. All prices include dealer fee ($799) and any electronic registration filing fees ($220). Processing fees may vary for out of state residents. While we make every effort to ensure the data listed here is correct, there may be instances where some of the factory rebates, incentives, options or vehicle features may be listed incorrectly as we get data from multiple data sources. Photo may not be actual vehicle. PLEASE MAKE SURE to confirm the details of this vehicle (such as what factory rebates you may or may not qualify for) with the dealer to ensure its accuracy.

Price Match Guarantee only extends to local competitors within the state of Georgia. Offers from outside of the state do not qualify.