First Responders


First Responders Can Save Big at Athens Ford!

Whether you're a police officer, a firefighter or an EMT, you deserve a bit of recognition and special treatment for your hard work. From long hours on the overnight shift to risking harm to save a life to waiting diligently for the next call, the work that first responders do day-in and day-out is truly honorable. After your long days, you should be able to relax and unwind on your drive home, and Athens Ford is here to help. Thanks to Ford's First Responders Appreciation Program, you can get up to $500 in bonus cash toward the purchase or lease of any eligible new Ford vehicle we have for sale.

First things first, you'll want to check to see if you meet the requirements. Current eligible occupations include:

  • Police Department
    • Police Officer
    • Sheriff or Sheriff's Deputy
    • State Trooper
    • Correctional Officer
    • Federal Law Enforcement Officer
  • Fire Department
    • Career Firefighter
    • Volunteer Firefighter
  • EMT
    • EMT
    • Paramedic

If you are one of the above, you must then register via to get online validation of your first-responder eligibility. Once you're verified, you'll receive a certificate number that will be used to claim the program.

Whether you have your eyes on a new Ford Focus sedan, F-150 truck or Escape SUV, we're fully confident that our Ford dealership in Athens, GA, has the right fit for you. You'll not only get this amazing special, but you'll also get customer service that's helpful and stress-free. Our staff takes the time to learn about your needs, and they'll allow you to proceed at your own pace to ensure you are comfortable with the process. If you'd like to learn more about the First Responders Appreciation Program or to schedule a test-drive in your favorite new Ford, we'd be grateful you came to us. Thank you again for the selfless work you put in!