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Military Appreciation Program

Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That’s why we’re proud to offer you and your families a $500 Bonus Cash Offer! This exclusive offer is good toward the purchase or lease of an eligible new Ford or Lincoln vehicle.

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What is

No matter what your level of service to our country, we have an offer for you.

Active Duty


Register to receive $500 toward the purchase or lease of an eligible new Ford vehicle! Details about this exciting offer are below. For all you do for us, this is the least we can do for you.

Qualifying military and family members include:

  • Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard
  • National Guard, Reservists Serving on Active Duty and members of the Delaye Entry/Enlistement Program (DEP)
  • Veterans Separated within the last 180 days
  • Spouse/Surviving spouse, or other household members


If you served, you save. It’s as simple as that. Ford Motor Company will never forget all you gave to protect our country’s freedom – and here’s how we’re going to prove it.

Qualifying military and family members include:

  • Retirees
    • Reserve Retirement
    • Early Retirement (TERA)
    • Medically Retired
  • Spouse/Surviving spouse, or other household members


We can never fully thank you for the sacrifices you’ve made for our Country – but helping you save is a start. As a Veteran that is still within 180 days of active service, you are eligible for the $500 Bonus Cash Offer.

If you are greater than 180 days, you still may qualify for these other benefits listed below:

  • X-Plan Partner Benefits – for members of the following groups:
    • DAV – Disabled American Veterans
    • PVA – Paralyzed Veterans Association
    • Veterans Advantage

(If you are a member of these groups, please reference your member benefit website for more details.)

  • $1,000 Mobility Motoring Program Offer – for those Ford Customers that are in need of a $1,000 reimbursement for adaptive equipment installation for their Ford or Lincoln vehicles.


The Military Advantage Program (MAP) is an exclusive vehicle purchase Program created by Military AutoSource (TRADEMARK), the authorized Distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 United States.

If you are a U.S. military person who is currently serving outside of the 50 United States, you may be eligible to purchase a Ford vehicle with exclusive rebates and consumer protections. You could save up to thousands of dollars on the purchase of your new Ford vehicle with guarantees and protections like:

  • Privileged Overseas Military Personnel Pricing
  • Lowest Price Guarantee
  • Exclusive Rebates
  • Guaranteed Price and Rebate Protection
  • Protection from hidden charges – MAP offers full disclosure

If you meet these criteria then we invite you to take advantage of the Military AutoSource (TRADEMARK) Program. Click here for the Overseas MAP Program location.

Overseas Personnel


Ford Mobility Motoring makes it easy for you when it comes to selecting and purchasing a vehicle that requires adaptive equipment or modifications.

Find out how to choose, finance and adapt a vehicle at the Ford Mobility Motoring website – and then discuss with your Ford Dealer.


DAV (Disabled American Veterans) is the most long-lasting veteran’s advocacy and assistance group in this country. They are dedicated to one single purpose: empowering veterans to lead high-quaiity lives with respect and dignity.

To learn more about Ford's relationship with the DAV, click here.



At Ford Motor Company, we believe we not only have a responsibility to create good products, but to also share good works and goodwill.

  • Community Life
  • Education
  • Safety


Keep the Promise

Available only to active members, retirees, veterans within 180 days of separation, and immediate family members of U.S. Army, Navy, Air Force, Marines, Coast Guard, National Guard or Reserve who are U.S. residents.

Proof of affiliation and driver’s license required. Limit one offer per military. Member or qualifying relative. May not be combined with other private offers. Take new retail delivery from dealer stock by 1/3/2017. See dealer for details.

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