Your Sales, Service, and Ownership Questions, Answered

Athens Ford is at 4260 Atlanta Highway, Athens, GA 30606. The dealership sits on one of the main corridors into town, easy to reach whether you are coming from campus, Watkinsville, Oconee County, or further out in Jefferson, Commerce, Winder, or Monroe. If you are driving in from the surrounding northeast Georgia counties, Athens Ford is the closest full-service Ford dealership in the area. Get directions here.

Sales are open Monday through Saturday, and the service department operates Monday through Friday with Saturday hours as well. Hours may shift around holidays, so confirm current hours on the contact page before you make the trip.

Yes, and for practical reasons. Athens is a car-dependent city once you are outside the immediate campus area, and Athens Ford is positioned well for both buyers and owners across the full Athens-Clarke County market. For students and parents, the Ford Pickup and Delivery program means a vehicle can be serviced without losing a day to sitting in a waiting room. Mobile service is also available for routine maintenance at your location. For families in Oconee County or outlying neighborhoods, the Atlanta Highway location is one of the more accessible dealerships in the area. Browse inventory or schedule service to get started.

Athens Ford carries the full Ford lineup including the F-150, Ranger, Maverick, Super Duty (F-250 through F-750), Bronco, Bronco Sport, Explorer, Expedition, Expedition Max, Escape, Mustang, Mustang Mach-E, F-150 Lightning, and Transit vans. Inventory is large and turns regularly. Browse what is available now.

The F-150 is Ford's full-size truck and America's best-selling vehicle. It handles serious towing (up to 13,500 lbs when properly equipped), carries a payload of up to 2,440 lbs, and comes in eight trim levels from the work-ready XL to the performance-focused Raptor. The Ranger is Ford's midsize truck: more maneuverable in tight spaces, more fuel-efficient for daily driving, and easier to park around downtown Athens or on a college campus. If you haul heavy loads or tow regularly, the F-150 is the right call. If you want truck capability for lighter use without the full-size footprint, the Ranger is worth a serious look. See both in inventory.

The Bronco is Ford's full off-road build. It has removable doors and roof panels, the G.O.A.T. Modes system, a high-clearance body-on-frame platform, and is built to handle serious trails in the North Georgia mountains or anywhere else you take it. The Bronco Sport is a compact crossover that shares the Bronco name and handles light off-road terrain well, but is primarily designed for daily driving with added versatility. Both are capable and well-liked in Georgia, but they are genuinely different vehicles built for different drivers. See Bronco inventory here.

The Explorer is the most versatile choice for most families: three rows, seating for seven, a comfortable ride, and Ford Co-Pilot360 safety technology standard. The Expedition and Expedition Max step it up for larger families or anyone who needs serious cargo capacity without compromising passenger comfort. Both are available in 4WD for drivers who want extra traction on wet Georgia roads or gravel driveways. Browse Ford SUVs in inventory.

Yes. The F-150 Lightning is Ford's all-electric full-size truck, offering the same capability and truck bed of the standard F-150 with a fully electric powertrain. The Mustang Mach-E is Ford's all-electric SUV, available in standard and GT performance versions. Electric vehicle inventory changes frequently, so reach out to the team to confirm current availability on specific models. Browse current electric vehicle inventory here.

Ford Co-Pilot360 is Ford's suite of standard driver-assist safety features that comes on vehicles across the lineup. It includes pre-collision assist with automatic emergency braking, blind spot information system, lane-keeping assist, and rear cross-traffic alert. Higher trim levels add adaptive cruise control, evasive steering assist, and BlueCruise hands-free highway driving on select models. It is not an optional package on most Fords. It comes with the vehicle.

Under normal driving conditions, Ford recommends an oil change approximately every 7,500 to 10,000 miles depending on the model and engine. Most current Ford vehicles use the Intelligent Oil-Life Monitor, which tracks your driving conditions and alerts you through the dashboard when service is actually due. Full synthetic oil is used across the lineup. If your light is on or you are approaching your interval, schedule service here.

Yes. Through Ford's Pickup and Delivery program, Athens Ford will come to your home or workplace, pick up your vehicle, bring it to the dealership for service, and return it when the work is done. All warranty repairs and customer-pay repairs are eligible as long as the vehicle is drivable. You can schedule directly through the FordPass app or online here. No need to rearrange your day around a service appointment.

Yes. Athens Ford's mobile service technicians come directly to you for routine maintenance and light repairs including oil changes, tire rotations, brake services, and battery replacements. Instead of the vehicle going to the dealership, the technician comes to wherever the vehicle is. Scheduling is available through the FordPass app. Learn more about mobile service here.

Yes. Athens Ford customers get priority access to courtesy loaner vehicles at no additional charge when their vehicle is being serviced. A complimentary shuttle service is also available. Customers who purchased their vehicle at Athens Ford get first priority on loaners. If you have a longer repair ahead of you and need to stay mobile, loaner availability is worth asking about when you book your appointment.

Yes. Ford manufacturer incentives refresh regularly and cover lease deals, purchase APR offers, and bonus cash across multiple models. The best place to see current live offers is the new Ford specials page, which is always up to date.

Yes. The finance application is available on the site and the team works with multiple lenders to find competitive rates. Start your application here.

Yes, all makes and models. You can get an estimate on your current vehicle and apply it directly toward your next purchase or lease. Value your trade here.

Yes. Ford's military program covers active duty personnel across all branches, National Guard and Reserve members on active duty, retirees, veterans within 180 days of their service date, and their spouses and household members. Active duty members within 180 days of service qualify for $500 bonus cash. See the full military program details here.

Yes. Athens Ford offers vehicle upfitting through Athens Auto Sports, which operates on-site. Upfitting covers a range of commercial and personal vehicle modifications beyond what comes standard from the factory. For commercial fleet customers in particular, this is a significant convenience since the sales, service, and upfitting are all handled at the same location. Contact the commercial team here.

Yes. Every new vehicle purchased at Athens Ford comes with an exclusive limited lifetime powertrain warranty at no additional cost. Coverage includes the engine, transmission and transaxle, and the front and rear wheel drive system. There is a $100 deductible per covered component per repair visit. This is an Athens Ford exclusive. See full warranty details here.

If you purchase a new vehicle at Athens Ford and are not satisfied with it, you can exchange it for a different vehicle within 72 hours of your purchase at no penalty. It is a straightforward buyer protection policy that removes one of the more common anxieties around buying a car. Details and any applicable conditions are available from the sales team at the time of purchase.

Yes. Athens Ford has a dedicated commercial vehicle headquarters that handles fleet customers with national fleet pricing, centralized billing, and RepairLink for 24/7 online parts ordering. A mobile service fleet is also available to service commercial vehicles at your business location, reducing downtime by keeping your fleet on your lot. See commercial vehicle services here.